3% PROFITS FROM ALL STORE PURCHASES DONATED TO WELLNESS, WATER AND WILDERNESS.
Arrow and Axe has created the BE THE GOOD PROJECT in hopes of promoting conservation, sustainability, and wellness. Focusing our brand and store purchases on the planet and the people before profit. This aligns with our values as individuals and heading forward on our retail and manufacturing adventure we felt it was our responsibility to find new ways to give back and have meaningful impacts. In order to remain passionate and motivated to grow in this industry we needed a purpose, something to wake up for, to show our kids they can BE THE GOOD.
WELLNESS, WILDERNESS AND WATER.
WELLNESS: We have decided to focus funding towards Mental Health through positive outdoor experiences. We WILL Fund workshops, camps, educational opportunities that help to create a stronger community and healthy perspectives through engaging in our beautiful backyard. We will work with B.C. Parks foundation and local initiatives such as Kimberley Trail Society, offer Youth Outdoor Opportunities and more.
WATER: We have great concerns regarding the health of our Oceans, lakes and rivers. We will be supporting groups we feel are leading the change such as ‘Sea Legacy Foundation’ and ‘The Ocean Clean Up organization’ efforts towards removing and preventing ocean plastic pollution. Evidence shows that the ocean is at the end of its resilience, we believe we can all turn this situation around.
WILDERNESS: The pressure on park recreation, wild life, habitats, and ecosystems are increasing. We are passionate about our park system and believe in our responsibility to promote, protect and conserve our public lands. We have partnered with the B.B. Parks Foundation and will also support local groups on Kootenay area initiatives.
A COMPANY WITH A PURPOSE. BE THE GOOD - SEE THE GOOD.